Why you need to create and promote your bitcoin ATM brand
Almost every day there is a new bitcoin ATM installed somewhere in the world. Most of the locations are in the U.S. and as it was mentioned in previous posts there is a concentration trend continues in bitcoin ATM industry. Concentration happens on both levels: geographical level (bitcoin ATM locations are not evenly distributed with some peak numbers in particular cities) and operator level (there are some big players appeared on the market that have many bitcoin ATM machines installed). Two trends are interrelated as the same operator may want to locate machines in the area where the company or owners are located. However, some bitcoin operators have nationwide or even worldwide networks.
With these trends in place it is very important for bitcoin ATM operators to distinguish their machines from competitors’. There are many reasons for this, but the main ones are:
