How to host a bitcoin ATM at your store or shop

With a trend of growing number of bitcoin machine installations worldwide many business owners start to consider hosting a bitcoin ATM at their premises. This post is supposed to help take a decision about how to house a bitcoin machine.

Generally there are several ways of doing it:

  • Organizing all on your own and later on also self operating machine(-s);
  • Finding someone who will be ready to finance and install machine at your location;
  • Some options in between the above two scenarios.
Street sign at 824 S Vermont Coin Cloud Bitcoin ATM
Street sign at 824 S Vermont Ave in Los Angeles, Coin Cloud Bitcoin ATM

Operating bitcoin machine on your own

When not to pursue…

The first option is rather a tedious task. Running a bitcoin ATM is a separate business by itself. In order to run a machine one should do all preliminary research work, e.g. finding out what is the legal status of such a business in the area and which licenses are required, then generally obtaining all permissions to do it within legal framework, which is usually time requiring and costly process. Apart from initial investments in legal advice services and obtaining permission, and then investment in machine hardware itself, business owner also will need to organize and maintain running of a bitcoin ATM on ongoing basis. This means to provide liquidity for bitcoin machine operations, and also organize the exchange process and provide all connected services, e.g. customer support.

One of the main issues is to close a cash to bitcoin exchange cycle as banks are not willingly open accounts for such a business. Using existing corporate accounts for this new activity is not recommended as it might lead to a bank account closure, which will entail extra risks for existing business. When running a bitcoin machine yourself, be prepared to provide proper support services, as Bitcoin is still a new and young phenomenon and many users will not have advanced knowledge or experience.

So concluding, running bitcoin machines on its own is a separate business, which will require a lot of effort and resources, and if you don’t want to do it as a full time endeavor, probably it is not the best idea to organize yourself.

When to pursue..

On opposite, if you are interested in bitcoin ATM business and especially when there are several locations available where ATMs can be installed, then running bitcoin machines on your own might be much profitable in the future than just  providing and renting a place for them. If you’d like to pursue this opportunity you can read what are the most important aspects of running a bitcoin ATM or general help articles.

Finding an existing bitcoin ATM operator to install a bitcoin machine at your location

This is a much easier  and probably the easiest way of hosting a bitcoin machine at your store. You need to find an existing bitcoin machine operator, who will be ready to install it at your place. It is recommended to look for operators, who are already present in your area. To start the search — visit one of our geographical pages and check featured operators block for a list of main players in the market (all countries page or all states, e.g.  all California’s bitcoin ATMs or all San Francisco’s bitcoin machines).

Featured bitcoin ATM operators on state or city level

You also might want to check other operators (not only featured on the site) machines and contact them as well. Contact details of every and each bitcoin ATM operator, are usually available in the “Operator details” section on every listing page.

Bitcoin machine operator contacts

Many operators are usually intensively looking for new locations, so finding one should not be a problem. In this setup, you as a business owner generally only rent a place and enjoy some increased traffic at location, so it is lowest involvement in bitcoin ATM business. There are no investments to be done, and also not many risks to bear hence the compensation is lowest as well. Average monthly space rent  for bitcoin machine according to survey we did in the past is in $300-700 range. However, it can go higher for large shopping malls. The monthly rent payment usually varies depending on the business type and average customer profile (e.g. most bitcoin users are male in 25-40 year ages), location (convenience and accessibility) and also traffic size.

As a summary, renting a place in your store for bitcoin ATM is the easiest way to have machine at your location. All processes organization and investments are beared by bitcoin machine operator, and your involvement as well as compensation will be limited.

Sharing the business together with a bitcoin ATM operator

This is a way to get a machine at your location as a compromise of two options above.

Usually there are several cost centers when a new ATM is planned to be launched:

  • Legal research and obtaining of all required permissions and licences;
  • Investment into the purchase of machine itself and setting it up at a location;
  • Funding of the required operational liquidity, which basically means freezing some money for machine to run (making funds immediately available for customers, and later on exchanging funds and topping up bitcoin wallet balance);
  • Operational costs, like support, accounting, compliance officer’s job, cash collection etc.

If you approach an existing operator, they in most cases already have been licensed and beared the legal costs, which means they can run more machines without much investments there (if it is not a new geographical area). Liquidity for operating a machine is also to some extent covered by operators, as for running a network of machines usually a liquidity pool is used which is shared among all machines and not a separate one per machine. In general with growing network a bitcoin ATM operator will need to have more funds, but marginally it will be less compared to the case when a separate liquidity for a machine needs to be provided, which is roughly $10-15K for a separately operating machine. The last expenditure item is also mostly covered by existing operators, as they already have a dedicated support team, who answers emails, messages, phone calls. They have people doing accounting and taking care of compliance procedures.

So the only meaningful participation for a business owner is sharing the investment into hardware of bitcoin machine itself and this is often suggested by operators as well. You can invest into purchasing a machine and getting it delivered, so you own the machine itself, however, the operator will run this machine based on their existing infrastructure. Compensation for such a business set up is usually a share in the profits, which machine brings. Might be 50/50 or other ratios individual operators suggest. There are pros and cons for this approach. Pros are that it is a good balance among two scenarios explained in the beginning of this article. You as a business owner has more deeper involvement into the bitcoin ATM business, but at the same time it is limited to mostly initial investment and helping organizing the operation of machine later, e.g. placing it at a better position within the store. Also you will be owning the machine, and in case of terminating relationships with operator, machine will be in your possession and you potentially could operate it yourself later on or find a different operator, who will fill the gap. On the other side, such a setup brings more risks to the business owner, as there is a substantial initial investment (purchasing a machine with delivery and setup varies in $10-12K range). In case a machine is not profitable enough, initial costs for machine purchase are covered solely by business owner.

Summary: If you want to install a bitcoin ATM at your shop/store — you can find existing operator who will install machine and you provide a space for it for a rent payment, on the other extreme end — you can fully fund and operate a bitcoin machine on your own and bear all risks. There is a solution in the middle, when you participate in the investment partially and get compensated according to the profits machine generates.

If you are looking for opportunities to get a machine installed at your premises — feel free to send a message at info@coinatmradar.com or via the contact form.

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